The Irish Tyre Industry Association is a trade association representing members with interest in the tyre industry. Those represented include the manufacturers, importers, wholesalers, retailers, recyclers and equipment suppliers to the tyre trade in Ireland.
Shellcove provides a full association management service to the Irish Tyre Industry Association which has over 100 members and has provided this service since 2017, helping to streamline the association, grow membership and introduce new initiatives to help member engagement.
The Task
The ITIA has ambitious goals which can be achieved with consistent dedication and focus, however with no full time staff, key ITIA board members previously found themselves spending most of their time managing day to day operational tasks, hindering their ability to focus on strategic growth.
ITIA approached us with the task of helping them reach their strategic goals, asking us to provide experienced board support whilst also managing the day to day running of the association.
Using our expertise in association management, we were tasked with improving the overall operation, growth and success of the ITIA.
The Solution
By firstly establish a thorough understanding of the needs and objectives of the ITIA, we have since been able to progress strategic objectives and increase growth for the association.
To date, our coherent management has seen the association streamline operational processes to improve productivity and performance, membership development and engagement and stakeholder relationships. Significantly, under our management, the association has seen a rapid growth in member satisfaction with more members now working closely with the association to voice their opinions and concerns relating to the industry. Members have been particularly receptive to the increased internal communications strategies and newly introduced training initiatives introduced through our advice and guidance.
By identifying the need to improve and expand stakeholder relationships our team have effectively established ITIA as an industry opinion leader. The association is widely seen as an important entity by relevant industry regulators and government bodies, relating not only to the tyre industry but also to road safety.
Our continuous work with ITIA members has allowed us to help strengthen the associations presence in the minds of a wide consumer audience, achieved through the development and implementation of focused marketing and communication campaigns.
Services Delivered
- Board Support
- Strategic development
- Government and Stakeholder representation
- Project management
- Membership management and development
- Website development and management
- Training programme introduction & management
- Events and conferences
- Communications and marketing
- Social media management
- Accounts and Financial management
The ITIA avail of of our full association management service, find our more about this service here.
The Result
The ITIA continue to work with us closely to achieve daily success in strategic growth, stakeholder relationships and membership development.